As? a small stage business owner you have no doubt heard all of the buzz surrounding mobile marketing. Well, if you have been paying attention, that buzz is getting louder and louder because of the exponential place to work increases in the number of domicile cosmopolitan who usance mobile phones?which for some domicile is their solely access to the Internet because they ut not have or ut not usance a laptop or desktop computer. ?Since the most efficacious marketing meets your audience wherever they are, you can no longer afford to ignore mobile marketing. This no longer new medium has vast, untapped possible but you must be prepared with knowledge and a sound strategy for moving into the mobile marketing distance.
in this article we are going to undergo upkeep at some of the statistics around mobile marketing while separating the facts from the hoopla, and we wish well undergo upkeep at some of the unlike? mobile marketing strategies out in that respect that wish well aid you hit more exposure for your stage business.
What is the scope of the mobile device market?
You?ll notice that we?ve said mobile device rather than simply mobile phone because with the increasing popularity of tablet PCs that started with Apple?s iPad, mobile marketing doesn?t just progress to phones anymore.
With 302.9 million wireless subscribers at the end of 2010, which accounts for 96% of U.S. households owning a mobile phone and fully one half of those phones wish well be overbold phones by the end of 2011. in fact XXVI.hexad% of those households are wireless solely, meaning they have given improving their ground lines and solely usance their prison cell phones to communicate. in that respect were deuce.one one million million million text messages sent in 2010, and spanning all ages and types of phones used, 69% of mobile subscribers usance SMS (text) messaging.
Source: CTIA
Examples of mobile marketing campaigns
Some of the unlike ways to progress to consumers on their prison cell phones include:
- Mobile banner ads
- SMS text messaging campaigns exploitation small circuit codes
- QR codes
- Mobile website
- positioning based marketing
- Bluetooth law of proximity marketing
- vocalization (Interactive vocalization response
- SMS texting contests exploitation small circuit codes to build your mobile database (text to win a lever)
- usance SMS alerts to engross with customers informing them of upcoming events, and send service reminders
- Send mobile coupons
- SMS to email exploitation small circuit codes
- Geo-positioning apps. Customers text in their zip codes to find the nighest store positioning.
Mobile marketing can outperform web marketing
InsightExpress conducted a qualitative field in 2009 that concluded that mobile marketing far outperformed online web marketing by as much as nine times with regard to metrics such as buy intention.
Source: insightexpress.com/ommamobile
You can clearly see that mobile marketing is not the future it is right field now. You are leaving money, more customers, market apportion and nous apportion on the mesa while you wait around to choose if you want to get started with mobile marketing. derail {a
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Source: http://billsmarketing.blogspot.com/2013/02/mobile-marketing-grasping-orbit-and.html
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